In a news release Friday, Topps announced a partnership with New Era Cap, the official on-field cap of Major League Baseball. The deal will feature packs of cards that will be available at participating Lids stores in the United States and will include New Era’s nine MLB “ambassadors”: Bryce Harper, Buster Posey, Andrew McCutchen, Joc Pederson, Jacob deGrom, Josh Donaldson, Kyle Schwarber, Dellin Betances and Marcus Stroman.
In a news release, Tony DeSimone, the category director of baseball for New Era Cap, said the partnership with Topps “was a perfect fit.”
“We believe that creating special cards with on-field caps swatches will resonate with both Topps and New Era’s tremendous fan bases,” he said.
In the same release, Jordan Greenstein, Topps’ director of sports and entertainment marketing, said his company was “thrilled” with the partnership, and that the limited edition set gives fans “yet another reason to be excited about baseball.”
“We wish we could be there to see the smiles on fans’ faces when they find these rare cards in packs while wearing New Era caps,” he said.